A Food Service Retailer/ Operator illustrating achievements in effective marketing campaigns, conducted jointly with brand or individually, leading to store footfall and sales increases:

• Discount Sales Campaign
• Celebrity Endorsement
• Festival Campaign
• Mass Media Campaign (either print / radio/ TV or any other mass media)
• Multi-Media Campaign
• Social Cause Campaign
• Digital Campaign
• Launch Campaign

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An outlet launch that has drawn significant consumer, industry and media attention.
Nominations may be filed in multiple categories by Food Service Retailer/ Operator in the following categories:

• Debut Outlet
• New Outlet
• Flagship Outlet
• Concept Restaurant / Café/ Speciality format

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A Food Service Retailer/ Operator which has addressed key issues on sustainability, conservation and environment with impactful initiatives and measurable results

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Food Service Retailer/ Operator who have effectively implemented and leveraged strategies to create a better Customer Experience and loyalty.

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A Food Service Retailer/ Operator illustrating achievements in social responsibility practices through impactful initiatives and measurable results.

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A food court that has a common foodservice area offering multiple cuisines / brands / formats / concepts in a standalone location or within a facility (eg. Cinemas, Malls, Travel Retail, Entertainment Centres, Office Complexes, Leisure Locations, Hospitals etc. ). A food court may have counters of multiple food vendors with a common area for self-serve dining / take aways or may have multiple outlets with dine in facility.

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Success stories of Effective Tech Implementations – with details of execution strategy, implementation stages and payoffs/ results - in areas like:

• Technology Adoption
• Ease of Doing Business
• Loyalty Program implementation
• Digital Supply Chain Transformation
• Nominations may be filed in multiple categories by Food Service retailers/ operators.

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An outstanding story of market expansion.

• New Market Penetration
• Trading Area Growth
• Store Count Augmentation
• Acquisition of New Customer Segments

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A food service concept distinguishing the pinnacle of casual and fast-casual dining, spotlighting restaurants that excel in delivering exceptional culinary experiences, setting new standards of excellence in the industry.

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Celebrating excellence in culinary creativity and ambiance, this category celebrates establishments that redefine indulgence in the Cafes and Bakery Sector

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This award celebrates excellence in fine dining, honoring those restaurants that consistently set the standard for culinary innovation, hospitality, and overall excellence in the industry.

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This Awards recognizes establishments that excel in delivering immersive dining experiences, seamlessly blending exceptional cuisine with captivating dining ambiance and service, setting a benchmark for culinary innovation and guest satisfaction

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